United Nations Population Fund: Population day

image from:http://adsoftheworld.com/media/print/

united_nations_population_fund_population_day

This advertising was designed by Ashok Kamik and Siddharth Bindra for United Nations Population Fund. The United Nations Population Fund is an international development agency that supports programs in 140 countries, one of the main work involves providing supplies and services involving reproductive health.

This poster is to promote for July 11th, which is the World Population Day. From this poster I think the main concept is to tell people, as the world population increasing, we don't have enough space, we should seek to raise awareness of this global issue.

I like this poster because it really give me the feeling that we are out of space . By using the big fronts to pass the main information, let people can easily understand. Using the small world as the background, filling in all page, make the idea more clear, it also make a strong contrast with the big fronts, to let people focus on it.

Reference: http://www.unfpa.org/public/

http://en.wikipedia.org/wiki/United_Nations_Population_Fund

Australia post

image from http://www.graphicdesignblog.org/typographic-print-ads/

This Advertising was designed by agency M&C Saatchi for Australia post. The main idea is make the simple letter become alive in person.

The concept of this advertising is you can easily touch someone by letter, as the words written on the bottom " If you really want to touch someone, send them a letter".The designer created a solid man by worlds coming from the paper, embraced the real girl, in this way to passing a information which is the original communication way, writing a letter can not only pass on your best wishes to someone else, but also make your wishes more sincerity, more friendliness.

I quite like this advertising because of a good original concept, as a advertising it really attracted me, make me want to write a letter sometimes to instead of a phone call or internet. It also has good composition, people can focus on the image directly while they see this advertising, and can easily get the idea from the image, then looking on the bottom to know the whole concept of this advertising.

Introduction of Typography

Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques.

Some people are misunderstand the typography, they think choose a good typeface is typography. In fact, the real typography is not simple as to choose a good typeface, it is to arrange lots of typefaces, choose a good typefaces seems to be just first part. After that we will also play the size of the typefaces,the leading of the typefaces and adjusting the space between groups of letters and so on.

Also, I think a good typography design must base on legibility or readability, creativity and rememberability. First of all, it is very important to let people can read the typefaces, to understand, to know what are they talking about. Secondly, the design should be creative, freshness, in this way people can easily remember which is the next part.

Reference:http://en.wikipedia.org/wiki/Typography