color

image from:http://szc.deviantart.com/art/Colours-52728658

This is poster using the typography to represent the paint oil spray out of the pot. I like this poster because the designer using the different colors for each corresponding names of color. In comparison with the background black and white color, the colorful typography in the middle of the image seems to be more repulsion attraction.

Interesting typography

image from:http://spooky-designer.blogspot.com/2009/08/33-mind-blowing-new-examples-of.html

This poster is a good example to put the simple typeface with 3D mold together to make a image base on typeface. The designer make the typeface on a sharp of people's head, a 3D ear been made in 3D, in this way to make me to easy know that, typeface is person' s hair. I think it is a good idea to make a ear in middle to be 3D, if the ear have not made in this way, it can not be noticed by people. We can imagine that if the ear is flat, how much attention will you pay on this poster.

We can also say, because that ear have been made in 3D, more people want to see this poster more closer, and than find this poster have done very clever, creative. Also the repetition of word " deviant art" can make people easy to remember. So I think that is a good typography advertising, a good poster.

3D typography

image from: http://arnovw.deviantart.com/art/Social-Media-132212732

This is a 3D wall paper made by Arnovw from social media. Because it is a wall paper so he choose the simple color as background, with simple 3D fronts . I quite like the question marks, there are been made in different sharps and put in random way to show different surface of question marks. If you look carefully, its not to hard to find there are lots of small question marks on each surfaces of these question marks.

I said designer put these question marks in random, but still made a sharp of triangle, in the middle of this triangle have main words "social media". Same as the question marks, there are lots of web side logo been put on the surfaces of these letters. The only different is these logos using the color rather than the black and white on question marks. By using the color to make these letter more colorful than the question marks, also make people easily focus on the middle letters while they seeing this.

Color typography poster

image from: http://logolitic.com/50-typography-art-inspiration/

I think this is a good example of color typography poster.The designer choose the brown as a background with the gradient. It makes the background more looks like an old wall paper, and this color usually to be represents an historic thing. The designer put this old historic color together with light colorful fronts to make a strong contrast, in this way to let people more focus on the middle part. As well as make the fronts more fresh, more powerful. Than, base on the colorful fronts, designer using a simple white color to make a bigger fronts.

I like this poster because designer layout lots fronts in a random, but using the different color to make three layers, these three layers make those letters looks very clear, also let me knowy which layer is important.From this poster, I find it is also can make different layers in same paper by color.

Alphabet by paper

image form: http://www.graphic-design-blog.com/2009/03/a4-fontpack.html

This is another interested piece of typography design, which is created a alphabet by simple papers.This alphabet was designed by Vladimir Tomin by using the 24 pieces of A4 paper after fold.

I really like this because it is a good piece of creative design outcome. Even there are some letters still really hard to recognized. But if we see these 24 pieces of paper together, it is not difficult to know that is an alphabet.

typography face

image from: http://hajjar.me/

This poster showing the how a person's face created by the typography. I quite like this because it using the color rather than simple black and white. In this way I can easily focus on person's face, which is using the light brown color. When I saw this poster first time, I thought it was a good choice to using the light brown in top of the head, because it likes the sunshine on his face. Also, the designer choose big fronts on the hair by cold color, there are make the all image more balance.

Video show a tutorial of typography face

Reference: http://www.youtube.com/watch?v=kRdM7VdUEIo&feature=player_embedded#!

Urban Typography

image from: http://thoughtbucket.tumblr.com/post/5536133/urban-typography

This poster was designed by Jason Drakeford at 2007. Jason is a art director at Razorfish New York and freelance as a film/animation director in Brooklyn.

I remembered the brief we have done before, typographic journey, once I saw this. In that brief we should create an alphabet using inspiration found in the city, which is exactly what this post showing. This alphabet created by the sharps between sky and the roofs of the buildings, it shows the a city in a different view.

From that poster I totally understand a quote by Proust " The real voyage of discovery consists not in seeing new landscapes, but in having new eyes." Which is exploring places that I know but with an open perspective to see everything that may have otherwise over looked. This perspective really open my eyes, make notice more things around me and a better respect and understanding.

Reference: http://inspiretobemore.blogspot.com/2007_07_01_archive.html

http://www.quotationspage.com/quote/31288.html

United Nations Population Fund: Population day

image from:http://adsoftheworld.com/media/print/

united_nations_population_fund_population_day

This advertising was designed by Ashok Kamik and Siddharth Bindra for United Nations Population Fund. The United Nations Population Fund is an international development agency that supports programs in 140 countries, one of the main work involves providing supplies and services involving reproductive health.

This poster is to promote for July 11th, which is the World Population Day. From this poster I think the main concept is to tell people, as the world population increasing, we don't have enough space, we should seek to raise awareness of this global issue.

I like this poster because it really give me the feeling that we are out of space . By using the big fronts to pass the main information, let people can easily understand. Using the small world as the background, filling in all page, make the idea more clear, it also make a strong contrast with the big fronts, to let people focus on it.

Reference: http://www.unfpa.org/public/

http://en.wikipedia.org/wiki/United_Nations_Population_Fund

Australia post

image from http://www.graphicdesignblog.org/typographic-print-ads/

This Advertising was designed by agency M&C Saatchi for Australia post. The main idea is make the simple letter become alive in person.

The concept of this advertising is you can easily touch someone by letter, as the words written on the bottom " If you really want to touch someone, send them a letter".The designer created a solid man by worlds coming from the paper, embraced the real girl, in this way to passing a information which is the original communication way, writing a letter can not only pass on your best wishes to someone else, but also make your wishes more sincerity, more friendliness.

I quite like this advertising because of a good original concept, as a advertising it really attracted me, make me want to write a letter sometimes to instead of a phone call or internet. It also has good composition, people can focus on the image directly while they see this advertising, and can easily get the idea from the image, then looking on the bottom to know the whole concept of this advertising.

Introduction of Typography

Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques.

Some people are misunderstand the typography, they think choose a good typeface is typography. In fact, the real typography is not simple as to choose a good typeface, it is to arrange lots of typefaces, choose a good typefaces seems to be just first part. After that we will also play the size of the typefaces,the leading of the typefaces and adjusting the space between groups of letters and so on.

Also, I think a good typography design must base on legibility or readability, creativity and rememberability. First of all, it is very important to let people can read the typefaces, to understand, to know what are they talking about. Secondly, the design should be creative, freshness, in this way people can easily remember which is the next part.

Reference:http://en.wikipedia.org/wiki/Typography